Data protection at a glance

General information

We are pleased that you are visiting our website and thank you for your interest.
Data protection has a particularly high priority for the management of the Hotel Hirt. Use of the Hotel Hirt website is generally possible without providing any personal data. If a data subject wishes to use our company's special services via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The following information gives you a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified.

For security reasons and to protect the transfer of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string "https: //" and the lock symbol in your browser line.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. It is not possible to completely protect data from third-party access.

Data collection on our website

Who is responsible for data collection on this website?

Hotel Hirt is responsible for data processing on these pages. The contact details can be found in the imprint.

How do we collect your data?

On the one hand, your data is collected by giving it to us. This can be data that you enter in a contact form or fill out when making a booking request.

Other data is automatically collected by the IT system when you visit the website. This is primarily technical data (e.g. operating system, browser or time of page access). This data is recorded automatically when you enter our website.

What do we use your data for?

Visit of our website

Part of the data is collected to ensure that the website is provided correctly. Some data will be used to analyze your user behavior if you do not object to this when entering the page.

Cookies, analysis tools and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This happens primarily with cookies and with so-called analysis programs. Your surfing behavior is usually analyzed anonymously; the surfing behavior cannot be traced back to you. However, you can object to this analysis in whole or in part when entering our website.


Cookies are small text files that are stored locally in the cache of your internet browser. Cookies enable recognition of the Internet browser. The files are used to help the browser navigate through the online offer and to be able to use all functions to their full extent. You have the option of preventing this in your browser settings or deleting it there.

Web analytics service Google Analytics / Universal Analytics

We use Google Analytics, a web analytics service provided by Google Inc. Google Analytics also uses “cookies”. The information generated by the cookie about the use of this online offer is usually transmitted to a Google server and stored there. So there is a data transfer to a third country. It is taken into account that there are appropriate / appropriate guarantees and that you have enforceable rights and effective legal remedies.

We use Google Analytics on our website with the extension “_anonymizeIp ()”, so that IP addresses are only processed further in abbreviated form in order to exclude any direct personal reference.

Google AdWords

We use the technology "Google AdWords" and especially the conversion tracking. Google Conversion Tracking is an analysis service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you click on an advertisement placed by Google, a cookie for the conversion tracking is placed on your PC. The cookies are valid for 30 days and are not used for personal identification. If you visit certain pages of our website, if the cookie has not yet expired, Google and we can recognize that you have clicked on a certain advertisement and have been forwarded to this page. Google AdWords customers each receive a different cookie. It is not possible to track cookies through the websites of AdWords customers.

The data obtained using the conversion cookie is used to create conversion statistics for AdWords customers who use conversion tracking. The customers learn the number of users who clicked on their ad and were then forwarded to a page with a conversion tracking tag. However, they do not receive any information with which the users can be personally identified.

If you do not want to participate in conversion tracking, you can prevent this by making the appropriate setting in your browser, e.g. in the form that the installation of cookies is generally prevented. You can also deactivate cookies for conversion tracking by setting your browser so that only cookies from the web address "" are blocked.

Use of Google Maps

We use Google Maps to display maps and create directions. Google Maps is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. By using this online offer, you consent to the collection, processing and use of the automatically collected data and the data you have entered (including the IP address) by Google, one of its representatives or third-party providers. The data protection declaration for Google Maps can be found under the following link:


For increased security of some of our pages, we use the reCAPTCHA service from Google Inc. This helps to differentiate whether calls are made by a natural person or misused by machine or automated processing. For this purpose, the IP address and any other data required by Google for the reCAPTCHA service are sent to Google. Further information on Google Inc.'s data protection guidelines can be found at or

Use of Facebook plugins

Plugins from the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) are integrated on our website. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our website. An overview of the Facebook plugins can be found here:

When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This enables Facebook to assign your visit to our website to your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or of how it is used by Facebook. You can find further information on this in Facebook's data protection declaration at

If you do not want Facebook to be able to assign your visit to our website to your Facebook user account, please log out of your Facebook user account.


Our website contains so-called hyperlinks to websites of other providers. If you activate these hyperlinks, you will be redirected from our website directly to the website of the other providers. You may recognize this. a. at changing the URL. We cannot assume any responsibility for the confidential handling of your data on these third-party websites, as we have no influence on whether these companies comply with the data protection regulations. Please inform yourself directly about the handling of your personal data by these companies on this website.

Contact the Hotel Hirt

If you contact us using the contact form or email, personal data will be collected. The respective contact form shows which data is collected in the case of a contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request. If it can be inferred from the circumstances that the matter in question has been finally clarified, your data will be deleted after the final processing of your request, provided that there are no statutory retention requirements.

The legal basis for the processing of your data can be found in Art. 6 Para. 1 Letter a-f of the GDPR.

Data processing in the context of a booking / booking request

To process your booking / booking request, we work with the service provider caesar data & software GmbH, with whom we have concluded an AV contract in accordance with Art. 28 Para. 3 GDPR. These support us in whole or in part when making the bookings. The data that you enter in a booking request / booking will be transmitted to this service provider.

You can find their data protection declaration at

Subscribe to our newsletter

On the website of the Hotel Hirt, users are given the opportunity to subscribe to our company's newsletter. Which personal data are transmitted to the person responsible for processing when you order the newsletter is determined from the input mask used for this purpose.

The Hotel Hirt informs its customers and business partners at regular intervals in a newsletter about offers of the company. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation email will be sent to the email address entered by the data subject for the first time for sending the newsletter in a double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the person concerned has authorized the receipt of the newsletter.

When registering for the newsletter, we also save the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to understand the (possible) misuse of the email address of a data subject at a later point in time and therefore serves to provide legal protection for the controller.

The personal data collected when you register for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter could be informed by email if this is necessary for the operation of the newsletter service or for a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. The personal data collected as part of the newsletter service is not passed on to third parties. The person concerned can cancel the subscription to our newsletter at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. For the purpose of withdrawing consent, there is a corresponding link in every newsletter. There is also the option to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller in another way.

Newsletter tracking

The Hotel Hirt newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns to be carried out. On the basis of the embedded tracking pixel, the Hotel Hirt can recognize whether and when an email was opened by a data subject and which links in the email were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimize the sending of the newsletter and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the separate declaration of consent relating to this, which is made using the double opt-in procedure. After revocation, this personal data will be deleted by the controller. If you unsubscribe from the newsletter, Hotel Hirt automatically interprets it as a revocation.

Registration in the bonus card system

On the website of the Hotel Hirt, users are given the opportunity to order the TIPTOP-Hotels GmbH bonus card. The form was created using Microsoft Forms. Which personal data are transmitted to the person responsible for processing when applying for the bonus card is determined from the input mask used for this purpose. You can view the Microsoft Forms privacy policy here.

Your application for the BONUS-CARD from TIPTOP-Hotels GmbH will be processed in two steps. With the online application, you only register with us for the time being. You will then receive the General Terms and Conditions and the data protection declaration by email. You must then confirm this again in a second step. Without this second confirmation, your data will not be processed further or the BONUS-CARD will not be created. Your data will be automatically deleted after 4 weeks without this second confirmation. With this second confirmation, your personal BONUS-CARD will be produced and sent to you by post. Until then, all you have to do is allow us to temporarily store the data you have already given for the card production process.

There is no personalized electronic recording when using the BONUS-CARD, unless this is necessary for the fulfillment of the contract between the cardholder and the acceptance point. We take the protection of your personal data very seriously, treat your data confidentially and in accordance with the statutory data protection regulations (GDPR, BDSG and other current provisions). Our employees and those of the acceptance points are committed to confidentiality. The data collected via the application form is collected, saved and used by TIPTOP-Hotels GmbH and the acceptance points to process the bonus program, as well as enriched with further information (e.g. points / booking history). Use of your data by TIPTOP-Hotels GmbH or the acceptance points - such as for sending information about new and further discounts or special promotions - will only take place with your consent. You can revoke this consent at any time.

When making a booking and awarding points, the following is recorded: your card number, time of booking, amount of sales (required to determine points), ID of the acceptance point, type of booking (award, cancellation, redemption) and amount of the bonus. Personal data will NOT be passed on to third parties without your express consent. Exception: subcontractor of TIPTOP-Hotels GmbH (e.g. server hosting & email delivery). Personal data are only transmitted to state institutions and authorities within the framework of mandatory national legal provisions (defense against dangers).

Data processing as part of an application for job advertisements by email

On our website, we are currently posting vacancies in a separate section, to which interested parties can apply by e-mail to the contact address provided.

In order to be included in the application process, applicants must provide us with all the personal data required for a well-founded and informed assessment and selection together with the application by email.

The required information includes general information about the person (name, address, telephone or electronic contact options) as well as performance-specific evidence of the qualifications required for a job. If necessary, health-related information is also required, which in the interest of social protection must be given special consideration by the applicant in terms of labor and social law.

The respective job advertisement shows which components an application must contain in individual cases for its eligibility and in which form these components are to be sent by email.

After receipt of the application sent using the specified email contact address, we will save the applicant data and evaluate it exclusively for the purpose of processing the application. For any queries that arise during the course of processing, we use either the email address provided by the applicant with his application or a specified telephone number.

The legal basis for this processing, including contacting for queries, is in principle Article 6 (1) (b) GDPR in conjunction with Section 26 (1) BDSG, in the sense of which the application process is considered to be an employment contract initiation.

Insofar as special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data such as information on the severely disabled) are requested from applicants, processing takes place in accordance with Article 9 (2) GDPR so that we who exercise rights arising from labor law and social security and social protection law and who are able to meet our obligations in this regard.

Cumulatively or alternatively, the processing of the special data categories can also be based on Art. 9 Para. 2.h GDPR if it is used for the purposes of health care or occupational medicine, for assessing the applicant's ability to work, for medical diagnostics, care or treatment in the health or social field or for the administration of systems and services in the health or social field.

If, in the course of the evaluation described above, the applicant is not selected or if an applicant withdraws his application prematurely, his data transmitted by email and all electronic correspondence including the original application email will be deleted after a corresponding notification after 6 months at the latest. This period is based on our legitimate interest in answering any follow-up questions to the application and, if necessary, in being able to meet our obligations to provide evidence from the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be further processed on the basis of Art. 6 Para. 1.b GDPR in conjunction with Section 26 Paragraph 1 BDSG for the purpose of carrying out the employment relationship.

What rights do you have regarding your data?

right of providing information

You have the right to obtain free information about your stored data. Upon request, we will inform you in writing in accordance with applicable law which personal data we have stored about you. This also includes the origin and recipient of your data and the purpose of the data processing. The legal basis for this is Art. 15 Para. 1-4 of the GDPR.

Right to rectification

You have the right to have your data stored by us corrected if it is incorrect. You can limit the processing, e.g. B. if the accuracy of your personal data is disputed. The legal basis for this is Article 16 of the GDPR.

Right to restriction of processing

You can also request that the processing of your personal data be restricted, but if the correctness of the personal data is disputed, it is required for the establishment, exercise or defense of legal claims. This data must be kept in a lock file for control purposes. The legal basis for this is Art. 18 Para. 1-3 of the GDPR.

Right to cancellation

You can also request the deletion of your personal data, provided there are no statutory retention requirements. If there is such an obligation, we will block your data on request. If the relevant legal requirements are met, we will delete your personal data without your request. The legal basis for this is Art. 17 Para. 1-3 of the GDPR. The legal basis for this is Art. 15 Para. 1-4 of the GDPR. The legal basis for this is Art. 17 Para. 1-3 of the GDPR.

Right to be informed

If you asserted the right to correction, deletion or restriction of processing against us, we are obliged to make this correction to all recipients to whom the personal data concerning you have been disclosed

Report deletion of data or restriction of processing. The legal basis for this is Article 19 of the GDPR.

Right to data portability

You are entitled to request us to provide the personal data transmitted to us in a format that allows transmission to another location. The legal basis for this is Article 20 Paragraph 1-4 of the GDPR.

Right to lodge a complaint with a supervisory authority

You have the option to lodge a complaint with the responsible data protection supervisory authority. For TIPTOP-Hotels GmbH, this is the State Commissioner for Data Protection and Freedom of Information Baden-Württemberg, Königstr. 10a, 70173 Stuttgart, email: This email address is being protected from spambots. You need JavaScript enabled to view it. Internet: The legal basis for this is Article 77 Paragraph 1-2 of the GDPR.

If you have any further questions about data security, you can contact us at any time.

Your Hotel Hirt

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